Senior Care Franchising: Which Path to Take
It’s no secret anymore that America’s population is aging rapidly, and as such, the senior care industry is booming. Keeping up with the demand is already becoming a challenge, but one that many ambitious entrepreneurs are eagerly seeking to fill. The demand has led to dozens of entryways into the senior care market, from mobile beauty stations to owning your own assisted living facility. Senior care franchising remains one of the most attractive ways to capitalize on this growing need while also providing a much-needed service to local families.
But figuring out where you fit into the booming elder care industry can be tough. With so many options to choose from, which kind of senior care franchise works best for you?
Four Types of Senior Care Franchises
So, you know you’re interested in breaking into the senior care market. There are a lot of ways to enter this market, but franchising gives you the benefit of an established business model, brand awareness, and support. Most senior care franchising opportunities fall into one of four main categories.
In-home care franchisees coordinate caregivers to help seniors age in place in the comfort of their own homes. They need to hire caring, quality professionals and meet various state licensing requirements, depending on the level of care provided (medical or non-medical).
Assisted living franchisees are in charge of running their own senior living facilities. Franchise owners have to meet multiple levels of regulations, compliance, licenses, and certifications to operate legally. They must also maintain a quality staff to care for residents, cook the food, clean the rooms, and more.
Senior mobility product franchisees provide various products that help older adults move freely through the world. The products they sell may include canes, walkers, bath chairs, and more.
Senior housing placement franchisees (a.k.a. senior care advisors) help families in need of advice in their most trying times. They understand the best senior living options in their territory and provide personalized recommendations to seniors based on their needs, preferences, and budget—at no cost to families.
CarePatrol falls into the latter category—our franchisees are senior care advisors who run their own business, building bridges to proper accommodations. Our franchisees love the work they do, and we think you will, too.
What You’ll Do as a Senior Care Advisor
As approximately 85% of older adults face chronic health challenges, the need for them to enter safe and reliable assisted living, independent living, memory care, and nursing care facilities is skyrocketing. Here’s what senior care advisors do to help.
Help Families In Need
As a senior care advisor, you can match people with the right options for them, helping them navigate a stressful and confusing time. Often, the realization that a loved one needs additional care can come as a shock, and the logistics of researching all the options in their area can be overwhelming. Senior care advisors offer unbiased knowledge with personalized compassion, providing informed recommendations, coordinating tours, and supporting families as they make the transition.
Work from Home
One thing that makes the senior care advisor route so appealing is that it is a home-based business. CarePatrol franchisees can set their own schedules and be flexible in ways that other senior care franchisees often can’t. While you will be busy, you’ll have more freedom to run your business and be your own boss on your own terms. If that sounds appealing to you, senior housing solutions may be a great path to consider.
Build Relationships & Become an Expert
Senior care advisors are relationship-builders who love networking and research. You’ll get to know the assisted living facilities and nursing homes in your community and build up a network of trusted partners. And you’ll get to know the stories of your clients! With these two deep levels of understanding, you’ll be able to match your clients with ideal options.
What You Won’t Do
Be a Salesperson
While you will need the people skills to build those relationships and work closely with families, you won’t ever have to pressure anyone into anything. You’re paid by the senior living communities in your network—not the individuals you’re helping. So you can feel good that you’re providing a much-needed service with neutrality and only the interests of your client at heart.
Worry About Overhead & Staffing
Because CarePatrol is a home-based business, you can get up and running very quickly without the need to purchase an office space or hire extensive staff. Most CarePatrol franchisees don’t bring in more employees than necessary until their business is well-established and has grown to a point where they feel comfortable doing so. That gives you extra stability during the crucial early months and years of establishing your presence.
Be Alone in Your Journey
CarePatrol is renowned for its support of its franchisees, with robust training programs and ongoing business support. You also benefit from an established, trustworthy brand name, marketing advice, and access to fellow franchisees, who you can reach out to for advice. While you will be your own boss, you won’t be out there on your own.
Discover the Possibilities of Life as a Senior Care Advisor
While there are many senior care franchises out there, CarePatrol offers something unique in the industry. With CarePatrol, you’ll have the chance to make a real difference in people's lives while also changing your own. By starting a franchise with us, you can create a valuable asset for yourself with unmatched flexibility, unlimited profit potential, and ever-expanding demand.
Interested in learning more about life as a CarePatrol franchisee? Request your free information report today!
CarePatrol: A Senior Care Franchise with Heart
CarePatrol has achieved the Franchisee Satisfaction Award for 11 years in a row, making it one of the nation’s most well-loved franchise models. Being a senior care advisor is more than just a job—it’s a dream career where you can fulfill your business goals and your need to give back to the community. Get in touch today to start a no-obligation discovery call with a franchise advisor!